1️⃣ Who we are
EnergyChannel is an independent, multiplatform news channel committed to factual truth, responsible analysis, and information that impacts people's real lives.
We were born in the energy sector, but we understand that the world is interconnected:
politics, economics, technology, health, science, and behavior shape the future as much as energy does.
We are not activists.
We are not pamphleteers.
We are not an opinion portal disguised as news.
We are responsible journalism in a time of noise.
2️⃣ Our Mission
To inform with clarity, depth, and responsibility, helping the reader understand the world without distortions, activism, or hidden interests.
We believe that:
Accurate information empowers
Data matters
Context is as important as the fact
The reader deserves respect
3️⃣ Our Vision
To be a strong, reliable, and multiplatform news channel, operating in Brazil and with an international presence, recognized for:
✔ Credibility
✔ Editorial independence
✔ Plurality of voices
✔ Content with real impact
We want to grow without losing our identity.
4️⃣ Our Editorial Values
🧭 Factual Truth
News needs to be:
Verifiable
Checkable
Based on reliable data and sources
Errors can happen. Intentional omission cannot.
⚖️ Independence
EnergyChannel:
Does not serve political parties
Does not serve governments
Does not serve ideologies
Does not sell editorial lines
Advertising does not define content.
🧠 Responsible Plurality
We publish different viewpoints, provided they:
Are well-founded
Do not spread misinformation
Respect ethical boundaries
Opinion is welcome. Manipulation is not.
🧩 Clarity and Context
We do not believe in:
Misleading headlines
Empty clickbait
Sensationalism
Our commitment is:
To make the reader understand, not react impulsively.
5️⃣ What We Publish
EnergyChannel covers topics that move society, organized into six major sections:
🏛 Politics
Institutional Politics
Regulation
Public Policies
Factual Analysis of Power
📌 No activism. No bias.
💼 Business
Real Economy
Companies
Industry
Financial Market
Entrepreneurship
💻 Technology
Innovation
Artificial Intelligence
Smart Cities
Digital Transformation
🏥 Health
Public Health
Medical Science
Well-being
Social Impacts of Health
⚡ Energy (historical pillar)
Solar Energy
Wind Energy
Oil & Gas
Energy Transition
Electric Mobility
Energy continues to be our DNA, not our prison.
🎭 Entertainment
Culture
Media
Streaming
Events
Behavior
Entertainment informs, influences, and shapes opinion.
6️⃣ What we DON'T publish
EnergyChannel does not publish:
❌ Fake news
❌ Personal attacks
❌ Partisan activism
❌ Propaganda disguised as content
❌ Offensive or discriminatory content
❌ Information without source or context
If content doesn't pass the credibility test, it doesn't get published.
7️⃣ Clear separation: news vs. opinion
On EnergyChannel:
News → fact, data, source
Opinion → identified, signed, contextualized
The reader always knows:
What is fact and what is analysis.
8️⃣ Relationship with columnists
Columnists are:
Experts
Professionals
Analysts
Real-world thinkers
They have freedom of opinion, within the limits of editorial responsibility.
EnergyChannel:
Does not censor
Does not ideologically direct
But curates and organizes
9️⃣ Relationship with advertisers and partners
Advertising:
Sustains the business
Does not buy narratives
Does not interfere with the editorial line
Sponsored content:
Always identified
Always transparent
Never disguised as news
Reader trust is a non-negotiable asset.
🔟 Our Commitment to the Reader
EnergyChannel publicly commits to:
✔ Reporting responsibly
✔ Correcting errors when necessary
✔ Listening to honest criticism
✔ Evolving without betraying principles
✔ Growing without losing credibility