Bow-e Bets on an AI-First Model to Transform the Subscription Energy Market

With fivefold growth in one year, the company places artificial intelligence at the core of its operations to drive scale, efficiency, and competitive advantage. Under the leadership of new CEO Ciro Neto, Bow-e accelerates its AI-First strategy to reshape the subscription-based energy market.

Brazil, March 30, 2026 — In a sector traditionally conservative in adopting disruptive technologies, Bow-e, the renewable energy subscription operator of Grupo Bolt, is flipping the script by placing artificial intelligence at the center of its strategy. The goal is ambitious: to become the first distributed generation company in Brazil to operate under a true “AI-First” model, with incremental revenue directly driven by technological advancements.

While many players in the power sector are still experimenting with isolated digitalization initiatives, Bow-e is pursuing a structural transformation. As part of this move, the Group appointed Ciro Neto as the company’s new CEO, tasking him with restructuring all operations around AI, with a focus on measurable results.

This strategic shift comes amid rapid expansion. Bow-e closed 2025 with 15,000 active customers and monthly revenues of R$10 million—representing fivefold growth in just one year. During the same period, customers saved R$33 million on their electricity bills. For 2026, the company expects to add another 11,000 customers, surpass R$15 million in monthly revenue, and generate R$57 million in annual savings for its clients.

“Energy has always been treated as a commodity. What we are doing is using artificial intelligence to turn operational efficiency into real competitive advantage—something that will be essential as the energy market continues to open up,” says Ciro Neto. “Our goal is not just to automate processes, but to redesign how an operator functions, makes decisions, and interacts with customers.”

The company’s portfolio already includes clients from major brands such as Bradesco, Subway, and Riachuelo, as well as small and medium-sized businesses seeking cost predictability in a volatile tariff environment.

AI as a Competitive Edge

The strategy involves deploying multiple AI agents powered by different large language models (LLMs), integrated with diverse data sources and market insights. The objective is to automate between 80% and 100% of manual tasks across sales, customer service, and billing by the second half of 2026.

The roadmap is clearly defined: Inside Sales automation by June, customer service by July, and billing by September.

“We are setting clear deadlines because we want to capture productivity gains in a structured way. AI must impact revenue, margins, and customer experience otherwise, it becomes just a narrative,” the executive emphasizes.

Davi: The AI at the Core of Customer Experience

At the center of this strategy is Davi, Bow-e’s proprietary artificial intelligence. Initially developed to enhance customer service, it is evolving into a strategic operational layer.

Davi goes beyond a virtual assistant. It is a proprietary AI system with its own voice and identity, designed to deliver highly effective and personalized service. The technology adapts tone and conversation flow based on each customer’s profile, combining digital efficiency with a fluid, humanized experience. Internally, the concept is to be 100% digital and 100% human at the same time.

Integrated with intelligent interfaces, Davi will route requests with precision, reduce response times, and improve customer satisfaction.

Behind the conversational layer, intelligent routing systems and multiple AI agents continuously learn from customer behavior and energy market data enhancing decision-making and anticipating client needs.

“Customers don’t want to talk to a robot they want their problem solved. Davi was built on that principle: to be highly effective. If AI does not increase first-contact resolution rates, it is not fulfilling its role,” says the CEO.

The vision is to operate with multiple specialized agents, each responsible for specific stages of the customer journey, enabling scale without sacrificing personalization.

Growth Through ‘Energy Tailoring’

The ambition to become AI-First also reinforces Bow-e’s strategic positioning. For large clients, the company aims to act as an “energy tailor,” structuring customized solutions and delivering financial predictability through renewable energy contracts.

For small and medium-sized businesses, the value proposition is straightforward: accessible savings, simplified onboarding, and fully digital management.

“We have the capability to structure contracts with the level of sophistication demanded by large corporations, while maintaining the agility of a tech company. That combination is rare in the power sector,” the executive notes.

Experience Driving Transformation

Before joining Bow-e, Ciro Neto played a key role in consolidating 2W among the top ten independent energy traders in Brazil. At Auren Group, he was involved in major acquisition processes and helped position the company among the country’s top five retail energy traders.

Now, the focus is clear:

“The objective here is not just growth. It is growth with a model that is replicable, scalable, and technology-driven. We want to be recognized as Brazil’s first truly AI-First distributed generation operator,” he concludes.

If successful, Bow-e will not only expand its footprint in the distributed generation market but may also set a new operational benchmark for Brazil’s power sector—combining renewable energy, digital scale, and artificial intelligence as the foundation for growth.

About Grupo Bolt

A national reference in energy projects for over 15 years, Grupo Bolt combines intelligence and execution across an integrated platform spanning retail, international markets, trading, and strategic deal structuring. With annual revenues exceeding R$1 billion, it ranks among Brazil’s largest private energy groups.

Led by CEO Gustavo Ayala and COO Henrique Campos, the Group operates across six business units: Trading (energy buying and selling in the free market), Structured Operations (solutions for large loads such as data centers and self-producers), Bow-e (renewable energy subscription services), Retail (focused on small and medium-sized clients), Import & Export (international trade), and Bolt Pro (distributed generation projects).

Website: https://home.bow-e.com/

Bow-e Bets on an AI-First Model to Transform the Subscription Energy Market